I Wrote a Book! But.... Why?
As for most people, the year 2020 was “interesting”. The pandemic impacted everyone, hitting some harder than others. For us at Vertex PT Specialists in Columbia, our patient loads dropped from near 100% capacity to less than 20%. Fortunately, thanks to our company leadership and government support, we were all able to hang on to our jobs. We were encouraged to best maximize our downtime by creating social media content, completing continuing education materials, and other miscellaneous tasks. I dedicated a bulk of that time writing my low back pain book.
Though writing a book is no small feat, self-publishing options and eBook production make it a lot easier to spread your word. I highly encourage those who want to increase their “street cred” and strengthen their position within a market or niche to consider doing so. I plan to write another post about how I wrote my book to serve as a guide to help others.
I wrote this book for three main reasons. Primarily, I wanted to share my own experience. Storytelling is a powerful tool for building patient rapport and sharing my personal journey with chronic back pain allows me to better connect with my patients. I struggled for over three years after blowing a disc in 2016, but I was able to overcome the injury without surgery, injections, or narcotics. My story has been encouraging for others, so I wanted a better outlet to share it.